Privacy Policy

Last updated: July 23rd 2026

Introduction

This Privacy Policy describes how Every Rep Counts (“we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit our website, purchase services, participate in programs, create an account, submit forms, communicate with us, or otherwise interact with our services.

This Privacy Policy applies only to information collected through this website and related services operated by Every Rep Counts.

Information We Collect

Depending on how you interact with our services, we may collect the following categories of information:

Contact Information

Information such as your name, email address, phone number, mailing address, and other contact details you provide.

Account Information

Information associated with your account, profile, memberships, purchases, preferences, and service participation.

Transaction Information

Information related to purchases, subscriptions, memberships, payments, invoices, and transaction history.

Please note that payment card information is processed by our payment providers and is not stored in full on our servers.

Fitness and Service Information

Information related to workouts, training programs, nutrition tracking, performance data, progress records, assessments, goals, and other information you choose to provide while using our services.

Communications

Information contained in messages, contact forms, emails, SMS messages, support requests, surveys, and other communications.

Device and Usage Information

Information regarding how visitors access and use our website and services, including device information, browser information, IP address, session identifiers, pages visited, referral sources, and similar technical information.

Information You Voluntarily Provide

Any information you choose to provide through forms, account registration, purchases, waiver submissions, surveys, communications, or other interactions with our services.

How We Use Information

We may use information to:

• Provide, operate, and maintain our services
• Process purchases, memberships, subscriptions, and transactions
• Create and manage accounts
• Deliver training programs and related services
• Provide customer support
• Communicate with you regarding your account, purchases, memberships, or services
• Send administrative, operational, and security-related communications
• Send marketing communications where permitted by law and your preferences
• Improve website functionality, performance, and user experience
• Protect against fraud, abuse, unauthorized activity, and security incidents
• Comply with legal obligations and enforce our agreements

Communications

Depending on the services you use and the permissions you provide, we may communicate with you by email, SMS, telephone, or other communication methods regarding:

• Account activity
• Memberships and subscriptions
• Program participation
• Purchases and billing
• Customer support
• Operational updates
• Promotional and marketing content

You may opt out of certain marketing communications at any time, subject to applicable legal requirements.

Sharing of Information

We may share information with trusted service providers and business partners that help us:

• Process payments
• Host and secure our systems
• Provide communications services
• Support website functionality
• Deliver products and services
• Provide customer support
• Maintain and improve our services
• Meet legal, regulatory, and security requirements

We do not sell personal information.

Where applicable, we work with Stripe (payments).

Where applicable, we work with Twilio (SMS, where enabled).

We may also disclose information:

• When required by law
• To protect rights, safety, or property
• In connection with a business transaction such as a merger, acquisition, or asset sale
• With your consent or at your direction

Other service providers are described generally as hosting providers, communications providers, security providers, payment providers, analytics providers, and technology service providers.

These providers process information only as necessary to perform services on our behalf or as otherwise permitted by applicable law.

Payments

Payments are processed by third-party payment providers.

Payment information is handled directly by the applicable payment processor in accordance with its own privacy practices. We do not store complete payment card information on our systems.

Cookies and Similar Technologies

We use cookies, session identifiers, local storage, and similar technologies to operate our website, remember preferences, improve functionality, measure performance, and support security features.

For more information regarding cookies and tracking technologies, please review our Cookie Policy.

Security and Fraud Prevention

We use technical and organizational measures to help protect our services, users, and website forms against spam, abuse, unauthorized access, and fraudulent activity.

Where forms or interactive features are protected by security technologies, information such as device characteristics, browser data, interaction signals, and similar technical data may be processed by security providers to assess requests and help prevent misuse.

Security providers process information in accordance with their own privacy notices and applicable law. Additional disclosures may appear directly on protected forms where required.

Data Retention

We retain information for as long as reasonably necessary to:

• Provide our services
• Maintain business records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements
• Protect our systems and users

Different categories of information may be retained for different periods depending on operational, legal, accounting, security, and business requirements.

• Program enrollment and billing records are retained while your account is active and as required for tax and dispute resolution.
• Contact and marketing records are retained until you unsubscribe or request deletion.

Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including rights to:

• Access information we hold about you
• Correct inaccurate information
• Request deletion of information
• Restrict or object to certain processing activities
• Request data portability
• Withdraw consent where processing is based on consent

Privacy requests may be submitted using the contact information provided below.

International Transfers

Information may be processed, stored, and transferred in countries other than your country of residence, including the United States.

Where required by law, appropriate safeguards will be used for international data transfers.

Security

We implement administrative, technical, and organizational safeguards designed to help protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our services are not directed to children under the age of 13.

Minors may only use applicable services with appropriate parent or guardian involvement where required by law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will become effective when posted on this website. The “Last updated” date at the top of this Privacy Policy indicates when changes were most recently made.

Contact Information

For questions regarding this Privacy Policy or privacy-related requests, contact:

Every Rep Counts
30N South Gould Street Sheridan, WY, 82801