Fitness is more than just doing a workout. It's a methodical approach to a way of living, a system that supports personal growth, wellness and development at all times. Every Rep Counts focuses on developing and providing workouts and programming that fits you, the athletes lifestyle. Listen to your body, push hard, and get fitter, smarter.

Every Rep Counts was a mindset I developed during competition. Initially it was a narrow focused mission of making each literal rep count to move ahead of my competitors, but over time flourished into a mission, a driving principal of putting full effort into every project, goal, workout and making it count. Leaving no excuses or points on the table, no reasons to not look back and know I have 100%

Terms of Use

Last updated: July 23rd 2026

These Terms of Use govern your access to and use of the Every Rep Counts website and related services.

Acceptance of Terms

By using our site, you agree to these Terms and our Privacy Policy.

Eligibility

You must be at least 18 years old, or the age of majority in your jurisdiction, to enter into these Terms. If you are under the applicable age of majority, you may only use the services with appropriate parent or guardian involvement and consent where required by law.

Platform Role

Every Rep Counts operates this business. WODBumP® and NOREP LLC provide technology services only and are not a gym, coach, or medical provider.

Accounts

Certain features may require an account. You are responsible for maintaining the confidentiality of your account credentials and for all activity occurring under your account.

You agree to provide accurate and current information and to promptly update information that changes.

User Responsibilities

You agree to use the services lawfully, comply with these Terms, and not misuse the site or related services.

Acceptable Use

You agree not to:

Violate any law or regulation
Attempt unauthorized access to accounts, systems, or data
Interfere with site operation or security
Upload malicious software or harmful code
Impersonate another person or misrepresent your affiliation
Misuse accounts, services, or communications features

Service Availability

We may modify, suspend, discontinue, or restrict access to any portion of the services at any time, with or without notice, where permitted by law.

Programs, Memberships, and Services

Every Rep Counts may offer programs, memberships, training services, and related offerings through the services. Specific terms, pricing, and availability may vary by offering.

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Payments & Billing

Payments are processed by Stripe. Every Rep Counts determines pricing, refunds, and billing policies as described in these Terms and any applicable offering terms.

Health & Fitness Disclaimer

Participation in fitness, exercise, training, nutrition, and wellness activities involves inherent risks. You should consult appropriate medical professionals before beginning any exercise or nutrition program.

Information provided through the services is for informational purposes only and is not medical advice.

Merchant Responsibility

Every Rep Counts determines pricing, refunds, cancellations, scheduling, membership rules, and service delivery. WODBumP is not responsible for disputes between you and Every Rep Counts.

SMS Communications

Every Rep Counts may send marketing SMS messages to contacts who have opted in. Message frequency varies. Reply STOP to unsubscribe or HELP for help. Message and data rates may apply. Consent is not a condition of purchase.

Consent

Opt-in sources: contact form, admin import.

Opt Out

Reply STOP to unsubscribe. Reply HELP for help.

Carrier Compliance

We comply with applicable carrier and messaging regulations.

Messages are delivered via Twilio.

Intellectual Property

All content, trademarks, branding, text, graphics, videos, software, and other materials made available through the services are owned by Every Rep Counts, its licensors, or other rights holders and are protected by applicable intellectual property laws.

No rights are granted except as expressly provided in these Terms.

Limitation of Liability

To the fullest extent permitted by law, Every Rep Counts and its affiliates, officers, employees, contractors, licensors, service providers, and partners shall not be liable for indirect, incidental, consequential, special, exemplary, or punitive damages arising from or relating to the use of the services.

Where liability cannot be excluded, liability will be limited to the maximum extent permitted by applicable law.

Platform Provider Limitation

WODBumP® and NOREP LLC provide software and technology services only and are not responsible for the operation, coaching services, memberships, programs, scheduling decisions, pricing, refunds, or business practices of Every Rep Counts.

Termination

We may suspend or terminate access to the services if you violate these Terms or if we reasonably believe suspension or termination is necessary to protect the services, users, or Every Rep Counts, where permitted by law.

Governing Law

These Terms are governed by the laws of WY, United States.

Changes

We may update these Terms from time to time. The updated version will become effective when posted on this website. Continued use of the services after changes are posted constitutes acceptance of the revised Terms.

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Cookie Policy

Last updated: July 23rd 2026

Introduction

This Cookie Policy explains how Every Rep Counts uses cookies and similar technologies when you visit and interact with this website.

Cookies and related technologies help us operate the website, maintain security, remember preferences, improve functionality, understand how visitors use the site, and support communications and marketing activities where permitted.

This Cookie Policy should be read together with our Privacy Policy.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. Similar technologies may include local storage, session identifiers, pixels, software development kits (SDKs), and other technologies that help websites and services function properly.

These technologies allow websites to recognize devices, remember preferences, maintain sessions, improve security, and better understand how services are used.

How We Use Cookies and Similar Technologies

We use cookies and similar technologies for several purposes, including:

Operating and maintaining website functionality
Keeping accounts and sessions secure
Preventing spam, abuse, and fraudulent activity
Remembering preferences and settings
Understanding website usage and performance
Measuring the effectiveness of communications and marketing activities
Improving the user experience

The specific technologies used may vary depending on the features enabled on this website.

Cookie Categories

Necessary Technologies

These technologies are required for the website to function properly and cannot be disabled through our consent tools.

Examples may include:

Security and fraud-prevention technologies
Session management
Authentication and login functionality
Load balancing and infrastructure services
Consent preference storage

Functional Technologies

Functional technologies help improve website usability and personalize your experience.

Examples may include:

Remembering user preferences
Maintaining site settings
Supporting embedded features and forms
Attribution and referral tracking
Performance-related functionality

Analytics Technologies

Where enabled, analytics technologies help us understand how visitors interact with the website.

Examples may include:

Page visit information
Navigation patterns
Feature usage
Website performance metrics
Aggregated reporting

Analytics information is generally used to improve services and user experience.

Marketing Technologies

Where enabled and permitted by law, marketing technologies may be used to:

Examples may include:

Measure marketing campaign performance
Manage communication preferences
Support promotional communications
Understand engagement with marketing activities

Marketing technologies are only used in accordance with applicable consent requirements.

Security Technologies

Certain cookies and similar technologies may be set by security providers to help protect website forms, prevent spam, detect fraudulent activity, and maintain the integrity of interactive features.

These technologies may operate independently from optional analytics or marketing technologies and may be active when you interact with protected forms on this website.

Consent and Preference Management

Where required by law, non-essential technologies are only activated after you provide consent through our cookie banner or preference center.

You may update or withdraw your preferences at any time using the cookie preferences controls available on this website.

Please note that disabling certain technologies may affect the availability or functionality of some website features.

Third-Party Services

This website may rely on third-party service providers that use cookies or similar technologies to support hosting, security, communications, payment processing, analytics, and other operational functions.

These providers may collect and process information in accordance with their own privacy notices and applicable laws.

Marketing Communications

Marketing cookies and similar technologies may be used to support promotional communications where permitted by law and consistent with applicable consent requirements.

Marketing communications preferences can be managed separately from cookie preferences where applicable.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Any changes become effective when the revised policy is posted on this website.

The “Last updated” date above indicates when this Cookie Policy was most recently revised.

Contact Information

Questions regarding this Cookie Policy may be directed to Every Rep Counts using the contact information provided on this website.

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Privacy Policy

Last updated: July 23rd 2026

Introduction

This Privacy Policy describes how Every Rep Counts (“we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit our website, purchase services, participate in programs, create an account, submit forms, communicate with us, or otherwise interact with our services.

This Privacy Policy applies only to information collected through this website and related services operated by Every Rep Counts.

Information We Collect

Depending on how you interact with our services, we may collect the following categories of information:

Contact Information

Information such as your name, email address, phone number, mailing address, and other contact details you provide.

Account Information

Information associated with your account, profile, memberships, purchases, preferences, and service participation.

Transaction Information

Information related to purchases, subscriptions, memberships, payments, invoices, and transaction history.

Please note that payment card information is processed by our payment providers and is not stored in full on our servers.

Fitness and Service Information

Information related to workouts, training programs, nutrition tracking, performance data, progress records, assessments, goals, and other information you choose to provide while using our services.

Communications

Information contained in messages, contact forms, emails, SMS messages, support requests, surveys, and other communications.

Device and Usage Information

Information regarding how visitors access and use our website and services, including device information, browser information, IP address, session identifiers, pages visited, referral sources, and similar technical information.

Information You Voluntarily Provide

Any information you choose to provide through forms, account registration, purchases, waiver submissions, surveys, communications, or other interactions with our services.

How We Use Information

We may use information to:

Provide, operate, and maintain our services
Process purchases, memberships, subscriptions, and transactions
Create and manage accounts
Deliver training programs and related services
Provide customer support
Communicate with you regarding your account, purchases, memberships, or services
Send administrative, operational, and security-related communications
Send marketing communications where permitted by law and your preferences
Improve website functionality, performance, and user experience
Protect against fraud, abuse, unauthorized activity, and security incidents
Comply with legal obligations and enforce our agreements

Communications

Depending on the services you use and the permissions you provide, we may communicate with you by email, SMS, telephone, or other communication methods regarding:

Account activity
Memberships and subscriptions
Program participation
Purchases and billing
Customer support
Operational updates
Promotional and marketing content

You may opt out of certain marketing communications at any time, subject to applicable legal requirements.

Sharing of Information

We may share information with trusted service providers and business partners that help us:

Process payments
Host and secure our systems
Provide communications services
Support website functionality
Deliver products and services
Provide customer support
Maintain and improve our services
Meet legal, regulatory, and security requirements

We do not sell personal information.

Where applicable, we work with Stripe (payments).

Where applicable, we work with Twilio (SMS, where enabled).

We may also disclose information:

When required by law
To protect rights, safety, or property
In connection with a business transaction such as a merger, acquisition, or asset sale
With your consent or at your direction

Other service providers are described generally as hosting providers, communications providers, security providers, payment providers, analytics providers, and technology service providers.

These providers process information only as necessary to perform services on our behalf or as otherwise permitted by applicable law.

Payments

Payments are processed by third-party payment providers.

Payment information is handled directly by the applicable payment processor in accordance with its own privacy practices. We do not store complete payment card information on our systems.

Cookies and Similar Technologies

We use cookies, session identifiers, local storage, and similar technologies to operate our website, remember preferences, improve functionality, measure performance, and support security features.

For more information regarding cookies and tracking technologies, please review our Cookie Policy.

Security and Fraud Prevention

We use technical and organizational measures to help protect our services, users, and website forms against spam, abuse, unauthorized access, and fraudulent activity.

Where forms or interactive features are protected by security technologies, information such as device characteristics, browser data, interaction signals, and similar technical data may be processed by security providers to assess requests and help prevent misuse.

Security providers process information in accordance with their own privacy notices and applicable law. Additional disclosures may appear directly on protected forms where required.

Data Retention

We retain information for as long as reasonably necessary to:

Provide our services
Maintain business records
Comply with legal obligations
Resolve disputes
Enforce agreements
Protect our systems and users

Different categories of information may be retained for different periods depending on operational, legal, accounting, security, and business requirements.

Program enrollment and billing records are retained while your account is active and as required for tax and dispute resolution.
Contact and marketing records are retained until you unsubscribe or request deletion.

Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including rights to:

Access information we hold about you
Correct inaccurate information
Request deletion of information
Restrict or object to certain processing activities
Request data portability
Withdraw consent where processing is based on consent

Privacy requests may be submitted using the contact information provided below.

International Transfers

Information may be processed, stored, and transferred in countries other than your country of residence, including the United States.

Where required by law, appropriate safeguards will be used for international data transfers.

Security

We implement administrative, technical, and organizational safeguards designed to help protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our services are not directed to children under the age of 13.

Minors may only use applicable services with appropriate parent or guardian involvement where required by law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will become effective when posted on this website. The “Last updated” date at the top of this Privacy Policy indicates when changes were most recently made.

Platform Provider

This website is operated by Every Rep Counts.

WODBumP®, a software platform operated by NOREP LLC, provides technology services used to power portions of this website and related services.

Every Rep Counts is responsible for its relationship with customers, members, athletes, and website visitors.

Questions regarding services, memberships, purchases, programs, refunds, cancellations, or customer support should be directed to Every Rep Counts.

NOREP LLC acts as a service provider in connection with software functionality, hosting, communications infrastructure, payment integrations, and related technical services.

Contact Information

For questions regarding this Privacy Policy or privacy-related requests, contact:

Every Rep Counts
30N South Gould Street\nSheridan, WY, 82801

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